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Did you know that Baby Boomers are one of the strongest forces in the global home buying market? Let's bust a myth: while many believe younger generations like Millennials are the primary home buyers, it's actually the older folks leading the charge. Why? They've got the financial power, thanks to paid-off mortgages, decades of savings, inheritances, and more. In fact, Baby Boomers, those born between 1946 and 1964, now represent a whopping 39% of home buyers, a jump from 29% in 2021. Meanwhile, Gen Z is at 4%, with many moving straight from family homes into their own property.
Surprising? Well, some of the most affluent home buyers aren't the young tech or crypto millionaires but those who've accumulated wealth over a lifetime. And they're spending it, often with a sense of urgency to enjoy life to the fullest.
What are Baby Boomers Investing In?
In summary, older generations, particularly baby boomers, possess substantial purchasing power in the real estate market. Their financial stability and unique preferences shape the industry and drive various trends.